The latest on what we’re thinking and doing.

There's more to media relations than a good hook — but you have to start somewhere.
Guides
PR

What is media relations?
Brand
Design
News
PR

This Week’s Top Storytellers: President Obama, Bad Betches
Brand
Design
PR

This Week’s Top Storytellers: New York Magazine, Marvel
Brand
News
PR

This Week’s Top Storytellers: Chuck Jones, Cory Silverberg and “the best most dangerous” film sequel ever
Brand
Design
PR

This Week’s Top Brand Storytellers: Raw Design, Grateful Dead
Brand
PR

This Week’s Top Brand Storytellers: Samsung, Freedom 55 and TSN
Brand
PR

This Week’s Top Brand Storytellers: LEGO, Getty Images and Sheryl Sandberg  
Brand
PR

This Week’s Top Brand Storytellers: Moving Tracks, NYT, plus #WholeFoodFail
Design
PR

Pilot’s Top Marketing Communications Lessons From KPCB’s Internet Trends 2015
Brand
PR

This Week’s Top Brand Storytellers: Tweeting potholes, the first Instagram book
Brand
PR

This Week’s Top Brand Storytellers: Spotify, Bris
Brand
PR

This Week’s Top Brand Storytellers: Dislife, Justin Timberlake
News
PR

Mass marketing with the “Deletist Consumer”
hunger-report-pilot-pmr-toronto-agency
News
PR

Helping cast a spotlight on hunger and the Ontario Association of Food Banks
seo-media-relations-pilot-pmr-toronto-agency
News
PR

Online Media Relations for SEO Results
crisis-communications-pilot-pmr-toronto-agency
Co-Pilot Story Series
News
PR

Rewriting the playbook on crisis communications
publicity-pilot-pmr-toronto-agency
Co-Pilot Story Series
Media
News
PR

John O’Leary on Exposure and Publicity
2014-marketing-trends-pilot-pmr-toronto-agency
PR

2014 Marketing Trends: Facing Your Fears
Media
PR

An open letter to whoever writes Peter MacKay’s emails
Canada-anti-spam-law-pilot-pmr-toronto-agency
Media
News
PR

The Canada Anti Spam Law: What you need to know
marketing-Toronto-pilot-PMR-Toronto-Agency
Brand
Co-Pilot Story Series
Media
News
PR

LGBT Rights and Marketing Toronto to the World
Media
News
PR

Pilot’s top marketing communications lessons from KPCB’s Internet Trends 2014
News
PR

Hudak’s Million Jobs Plan
analytics-pilot-pmr-toronto-agency
PR

4 custom Google Analytics reports to improve your business
measuring-marketing-success-pilot-pmr-toronto-agency
PR

Measuring Marketing Success
growth-hacking-pilot-pmr-toronto-agency
PR

When did “Growth Hacking” become a thing in marketing?
pr-and-communications-pilot-pmr-toronto-agency
PR

PR and Communications Commandements
viral-video-pilot-pmr-toronto-agency
Brand
Media
PR

Where Wren Studio’s “First Kiss” viral video went wrong
business-communications-pilot-pmr-toronto-agency
PR

Business communications: It’s time to “unsuck” your jargon
PR

When marketing becomes meme
storytelling-pilot-pmr-toronto-agency
Brand
PR

Video: New wave storytelling
PR

The agenda: Making meetings work
pr-agency-toronto-pilot-pmr
PR

5 questions you should answer before working with a PR agency
brand-journalism-pilot-pmr-toronto-agency
News
PR

A prime minister’s experiment in brand journalism
PR

Did Canada Kill The Press Release?
Media
News
PR

Storyful, the world’s first social news agency
News
PR

Have Yourselves a Rob Ford Free Holiday
Brand
News
PR

Twitter Analytics: 3 New Ways to Measure Social Media Success
twitter-pilot-pmr-toronto-agency
Brand
News
PR

Combatting Banner Blindness: Native Advertising
marketing-and-communications-agency-pilot-pmr-toronto
News
PR

The Hottest Marketing and Communications Job in 2014
Media
News
PR

Oreos, Cocaine and our Appetite for False Reporting
media-relations-quebec-pilot-pmr-toronto-agency
Media
News
PR

4 Things you Need to Know About Doing Media Relations in Quebec
News
PR

3 Marketing Tactics Designed for Crisis Communications
News
PR

What Every PR Pro Needs On A Resume
Media
News
PR

Ready To Blog? We Have Just 4 Questions For You
Brand
Media
News
PR

Privacy 2.0: Why It Pays To Be Transparent
News
PR

User-Generated Advertising: It’s Not Easy Letting Go
Media
News
PR

Why We Tweet