We inspire brands to live the values of the humans they serve.

Brand Transformation +

  • Brand Strategy

  • Brand Identity

  • Brand Governance

  • Change Management

Brand Amplification +

  • Communications Design

  • Public Relations

  • Websites and UX

  • Campaigns

Brand Transformation

A strategic journey to redefine identity, purpose, and perception.

Brand transformation involves a deep understanding of audiences, market dynamics, and aspirations. Guided by insights and creativity, it aligns brand elements, messaging, and experiences to create a compelling new offering.

  • Brand Strategy

    Building brand foundations of positioning, purpose, story, and voice.

  • Brand Identity

    Brand expression through naming, visual language, and design systems.

  • Brand Governance

    Helping you understand what to measure, and what lies ahead.

  • Change Management

    Aligning leadership and strengthening employee culture around your brand.

Client Partners

We bring a diversity of talent, experience and cultural perspective to all of our work

Ellie Ruggles

Market Manager

Ellie is the Market Manager of the Cabbagetown Farmers’ Market – one of the oldest neighbourhood farmers markets in Toronto – owned and run by Pilot. The market allows us to engage with our community and contribute to the quality of life in the city we love. Ellie’s professional focus is sustainable food systems with a particular interest in community gardens. She holds a MA degree from the University of Guelph and a BA from Trent University.

Ellie Ruggles

Market Manager

Our Tuesday Side Hustle

Go for a long enough walk in Toronto and you’ll stumble upon a local farmer’s market, as we did. Visit it often enough and you may decide to make that one your own.

Talk to us about your brand ambitions.