We recently hosted the debut event of our Co-Pilot Storytelling Series, evenings designed to bring together like-minded professionals to eat, drink and be merry while hearing industry leaders discuss topics that matter to us and our clients.
Our event on April 2 was called Jesus Is My Co-Pilot and featured a discussion of the Pope and branding. We lured people to our office with a fascinating panel of branding experts and rewarded our guests with an Easter-themed trail of Mini Eggs, coloured M&Ms and jelly beans.
The office was also scattered with not-so-hidden eggs containing Pilot’s beliefs for effective PR, contributed by our staff.
Hop through this slideshow to see Pilot’s sweet take on great PR and communications commandments.