From key messages to spokesperson training to a media plan, we've found that relationships are always at the core of media relations
Three advertising agency execs in Italy recently walked 200 kilometers to pitch a mobile accessories company their marketing idea—and they used that company’s chargers, selfie sticks, headphones and iPhone covers to document their journey and prepare their presentation.
Each week, Pilot brings you a roundup of the best—and occasionally the worst—examples of brand storytelling in the business.
The week's top storytelling examples from Pilot PMR.
The Grateful Dead, who have just wrapped up their final "Fare Thee Well" tour, encouraged fans to record shows and trade tapes, relying much more on live shows than selling albums. The constant concerts allowed Deadheads to connect with the band beyond the music.
Each week, Pilot brings you a roundup of the best—and occasionally the worst—examples of brand storytelling in the business. Here are our top five picks:
Each week, Pilot brings you the best brand storytelling examples in the business.
This week's top brand storytelling examples from around the world.
Here are Pilot's top five lessons from the KPCB Internet Trends report in 2015.
Each week, Pilot brings you a roundup of the best—and occasionally the worst—examples of brand storytelling.