What is media relations?
From key messages to spokesperson training to a media plan, we've found that relationships are always at the core of media relations
This Week’s Top Storytellers: President Obama, Bad Betches
Three advertising agency execs in Italy recently walked 200 kilometers to pitch a mobile accessories company their marketing idea—and they used that company’s chargers, selfie sticks, headphones and iPhone covers to document their journey and prepare their presentation.
This Week’s Top Storytellers: New York Magazine, Marvel
Each week, Pilot brings you a roundup of the best—and occasionally the worst—examples of brand storytelling in the business.
This Week’s Top Storytellers: Chuck Jones, Cory Silverberg and “the best most dangerous” film sequel ever
The week's top storytelling examples from Pilot PMR.
This Week’s Top Brand Storytellers: Raw Design, Grateful Dead
The Grateful Dead, who have just wrapped up their final "Fare Thee Well" tour, encouraged fans to record shows and trade tapes, relying much more on live shows than selling albums. The constant concerts allowed Deadheads to connect with the band beyond the music.
This Week’s Top Brand Storytellers: Samsung, Freedom 55 and TSN
Each week, Pilot brings you a roundup of the best—and occasionally the worst—examples of brand storytelling in the business. Here are our top five picks:
This Week’s Top Brand Storytellers: LEGO, Getty Images and Sheryl Sandberg
Each week, Pilot brings you the best brand storytelling examples in the business.
This Week’s Top Brand Storytellers: Moving Tracks, NYT, plus #WholeFoodFail
This week's top brand storytelling examples from around the world.
Pilot’s Top Marketing Communications Lessons From KPCB’s Internet Trends 2015
Here are Pilot's top five lessons from the KPCB Internet Trends report in 2015.
This Week’s Top Brand Storytellers: Tweeting potholes, the first Instagram book
Each week, Pilot brings you a roundup of the best—and occasionally the worst—examples of brand storytelling.