The University of Waterloo Stratford and the Canadian Digital Media Network engaged us to bring a new online resource centre to life—to design a content strategy, build and manage an editorial team, roll out diverse daily content, engage strategic partners and create a distinctive voice that captures the attention of research and business leaders across the country. The goal? Power the development of new and creative digital innovations in Canada.

Pilot played a foundational role in realizing this vision, leading the creation of what has become a powerful engagement platform that has produced more than 200 original news stories, expert interviews, videos, guest and syndicated columns, illustrated eBooks, infographics and interactive business tools.


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CommerceLab.ca has become an exciting interactive destination to showcase cutting-edge digital media research and for key industry players to connect. In less than a year, our work has delivered captive audiences and stakeholders who aren’t just engaged, but invested, in helping CommerceLab achieve its goals.

We encourage you to connect with CommerceLab.ca and share your feedback or submit ideas of your own. We look forward to hearing from you.

If you like what you see here, we'd love to help.

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