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University of Waterloo

Powering digital innovations in Canada

The University of Waterloo Stratford and the Canadian Digital Media Network engaged us to bring a new online resource centre to life—to design a content strategy, build and manage an editorial team, roll out diverse daily content, engage strategic partners and create a distinctive voice that captures the attention of research and business leaders across the country. The goal being to power the development of new and creative digital innovations in Canada.

Pilot played a foundational role in realizing this vision, leading the creation of what has become a powerful engagement platform that has produced more than 200 original news stories, expert interviews, videos, guest and syndicated columns, illustrated eBooks, infographics and interactive business tools.


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CommerceLab.ca has become an exciting interactive destination to showcase cutting-edge digital media research and for key industry players to connect. In less than a year, our work has delivered captive audiences and stakeholders who aren’t just engaged, but invested, in helping CommerceLab achieve its goals.

Our Work

  • Content Strategy
  • Content Writing
  • Editorial Management
  • Graphic Design
  • Publication Design
  • Data Visualisation
  • Content Marketing

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