Engaging customers through data
When we partnered with Unitron, a global developer of hearing aids, they had spent four years gathering insights into their customers’ favourite sounds. Unitron turned to Pilot to tell a compelling story with this data, and we created an interactive World Sound Map, designed to highlight favorite sounds across the globe.
Using touch screen technology, customers can explore popular sounds from more than 30 countries.
Worldwide, only about one fifth of the people who need a hearing aid actually use one. We set out to demonstrate what people are missing when they neglect their hearing, whether it’s the fullness of a favorite concerto or the sound of a loved one’s laughter. Through a collection of favourite sounds, we demonstrate the tremendous emotional power and importance of hearing in our lives.
This project has been a meaningful brand engagement for Unitron while creating a sustainable communications platform.