Originally named Call Pixels, we worked to transform a company that tracks calls for its clients by creating a focused, standout brand. It started with really figuring out what the company offers its clients, and repositioning them as a loyal best friend. Hence the new name: Retreaver. Working from that concept, we developed a logo suggestive of a dog tag, a system that’s used to instantly identify and track its wearer. We introduced the use of a strong, bold, single colour as a tribute to the brand’s single-minded pursuit of excellence.
Creating a transformative brand
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