HealthPRO
Industry
Health and Wellness
Our work
Brand strategy and planning
Key message development
Brand training and rollout
Identity design
UX design
Website design
Content development and publication design
Sourcing Success in Healthcare Procurement
HealthPRO engaged Pilot PMR to support its long-term B2B brand strategy. This initial engagement led to a ten-year strategic collaboration between agency and client — one that saw HealthPRO become number one in their category, assembling unprecedented buying power, membership, and market influence among Canadian healthcare organizations.
In year 5 of our partnership we helped transform the brand’s mission and values to better reflect the sophisticated organization HealthPRO was becoming. We introduced a new brand message that spoke to quality and savings in one simple statement: “Putting knowledge and buying power to work.”
We then crafted an active, no-nonsense brand voice tightly focused on addressing the everyday needs of members, accompanied by a new look and feel across the entire organization’s assets, ranging from sales sheets and presentations to office art and member communications.
Finally, we brought this sharper, more resonant brand to life through digital marketing campaigns targeting senior executives and stakeholders in Canada’s healthcare system.
Today, HealthPRO manages billions of dollars in joint procurement contracts across an unprecedented range of healthcare categories—from innovative medicines and clinical supplies to capital equipment, energy management and more.
