LGBT Rights and Marketing Toronto to the World
World Pride has helped in marketing Toronto to the world, especially as a turbulent year has affected the public perception of our city.
Hudak’s Million Jobs Plan
Had Tim Hudak’s promise to create jobs not been so precise, his party wouldn’t be in the mess it’s in now. Like other parties, Ontario PCs could have simply pledged to help reverse losses to Ontario’s manufacturing base, and then some.
Measuring Marketing Success
The importance of user data and analytics cannot be underestimated - that's why Pilot PMR believes in measuring marketing success.
Business communications: It’s time to “unsuck” your jargon
In business communications, jargon has clogged up understanding both internally and externally. Pilot PMR explores tools to decipher the nonsense.
A prime minister’s experiment in brand journalism
Is the Prime Minister’s Office trying to control the story with its own brand editorial? Or is 24 Seven the new PSA?
Did Canada Kill The Press Release?
The Hottest Marketing and Communications Job in 2014
The fastest-growing marketing and communications agency job opportunity in 2014 - and why PR pros are poised to fill it.
Are Canadian Media Companies on the Rebound?
Yahoo! Why Hire When You Can Acquire?
Yahoo! Why Hire When You Can Acquire?
