Fellow Canadian Agencies and Service Providers: Choose Canadian

Canada’s economic future is at a turning point. With mounting pressures and trade tensions with the U.S., our ability to shape our own destiny depends on the choices we make today. Policy matters, yes—but so do our daily decisions about who we invest in, who we partner with, and who we choose to support.

As agencies, consultancies, and service providers, we are in a unique position to influence the marketplace. The businesses we work with, the companies we promote, and the partnerships we cultivate can help shape Canada’s economic resilience. For more than two decades, Pilot PMR has worked alongside some of Canada’s most extraordinary innovators—companies and organizations that are not only leaders in their fields but also crucial to the future of our economy.

But we know we’re not alone. Across Canada, agencies like ours have supported and helped build some of the country’s most promising and impactful businesses. It’s time for action. We’re challenging our peers to take one powerful step: Share your Canadian clients. Celebrate them. Promote them. Make it easier for businesses across industries to choose Canadian.

Canadian businesses must back each other. Procurement isn’t just an operational choice—it’s a strategic one. Procurement decisions shape the future of our economy. We cannot afford to be passive while other nations aggressively prioritize their own industries. 

Here are just a few of the Canadian businesses we have championed over the years—homegrown innovators proving that Canada can compete at the highest level.

• Biome Renewables – advancing wind energy efficiency with biomimetic turbine technology.
• Creative Destruction Lab – Canada’s preeminent program for commercializing deep science and technology ventures.
• Credivera – enabling secure, verifiable digital credentials for the modern workforce.
• Dialogue – leading the way in virtual healthcare, making telemedicine accessible nationwide.
• Figure1 – democratizing medical knowledge through a global platform for healthcare professionals.
• Green Standards – transforming corporate waste reduction and office decommissioning into sustainable impact.
• iLobby – providing enterprise-grade visitor and security management solutions to critical industries.
• Inagene – pioneering genetic testing for personalized medicine and optimized treatment plans.
• INGU – using micro-sensor technology to enhance pipeline safety and prevent failures.
• Innovation North – advancing future-focused strategies to drive systemic business innovation.
• Mitacs – connecting academia and industry to accelerate research-driven innovation across Canada.
• NGEN – leading Canada’s advanced manufacturing supercluster, driving industry transformation.
• Practice Better – empowering health and wellness professionals with streamlined practice management tools.
• Swift Medical – leveraging AI-powered imaging to enhance wound care assessment and treatment.
• Traffix – optimizing high-performance logistics and supply chain solutions across North America.
• Vector Institute – positioning Canada as a global leader in artificial intelligence research and commercialization.

This is just a fraction of the incredible Canadian organizations shaping our future. We understand that recognition and awareness is not enough. It’s time to be intentional about who we do business with. Too often, we default to international giants when there are world-class Canadian alternatives available—companies that are just as capable, just as competitive, and just as innovative.

We challenge our fellow agencies and service providers to join us. Share the names of the Canadian companies you’ve worked with. Promote their leadership. Encourage others to choose Canadian. Let’s create a movement that shines a light on the talent and ingenuity that exists within our own borders.

The time for politeness is over. Canada’s economic future will be decided by the choices we make today. Let’s choose to back Canadian businesses, invest in our own innovation, and lead the way forward.

Let’s make that choice together.

Who’s in?

—David Doze, Founder & CEO, Pilot PMR