In the past few months McDonald’s and Coca-Cola have launched forward-thinking campaigns aimed at tackling the nutrition and quality of their products.
Earned media must be a lot more creative and competitive in a market flooded with content, however its payoff is potentially much stronger than when bought.
The introduction of Astral’s new InfoToGo columns has headed up the battle between public space advocates, cARTographyTO, and Astral Media.