We don’t make content. Here’s why.
Brands are spending too much time on high-volume, underperforming content marketing that few see or care about. Here's what we recommend.
Planetary Perks
The best companies know that supporting their employees as they take time off to work for the planet is the way of the future.
Super Sizing Diversity
It's 2019. Is your work diverse enough? Probably not. It's difficult to find stock photographs that represent diversity of all kinds. Here are some recommendations to help make the search easier.
Minimalist Media Relations
Summer is when things slow down. Use this time to take stock of your pitching process, and declutter your media relations.
How to achieve swag/life balance
How can you promote your company without producing large amounts of swag? We have some ideas.
The Pilot Holiday Card, 2018 Edition!
Women defined the conversations that mattered this year. To commemorate 2018, this year's Pilot Holiday Card features 18 women who inspired us in 2018.
Introducing Pilot Pocket Guides!
We wrote a pocket nature guide to the Toronto Islands. It tells you about nature and islands life and stuff. We'd love to send you one.
Words on the street
From the "war on the car" to a relentless focus on commuters, our struggle to find the right language to talk about streets that work for everyone is holding planners, advocates and cities back.
Don’t Waste A Race!
Don't Waste A Race! is research and design challenge to make running races more sustainable. Created in partnership with iRUN Magazine and Pollara Strategic Insights.
The Think + Do Manifesto
In the midst of designers attempts to thoroughly define what they do, we may be losing what's really important about design thinking: doing away with unnecessary layers, and getting to the substance of things