The Value of Investing in Brand in Uncertain Times
There is no doubt that investing in your brand strategy is the right move, right now. Your growth team and shareholders will thank you.
User Experience is Brand Experience
UX can draw from brand strategy to inform how it responds to user needs. A digital-first brand lives or dies on its UX.
Designing (Or Re-Designing) Your Brand Story
Whether facing economic disruption or becoming the disruptor, distilling your brand story offers a galvanizing step towards impact.
Content Might Entertain, But Stories, You Remember
There is a rigour and science to creating a story that sticks. At Pilot, we have boiled it down to 5 core components we call Story Design.
Designing Brand Stories That Stick
Let’s look at some examples that are intended to inspire you to pursue more stories, and less content, in your brand efforts.
Why Stories are Powerful in a Business Context
Stories are how we learn, connect and, ultimately, make decisions. Stories make us stop and think. They take time and emotional space – two of the world’s most precious brand resources.
Why Brands Need More Stories, Less Content
Stories are the foundation for brand strategy. They make us stop and think so before branding and marketing, companies need stories.
Lessons in a Cup: Pursuing your post-pandemic ambitions
For brands looking towards a post-pandemic future, there are a lot of questions. There's a lot to be learned from a cup of coffee.
Leaving [stereo]types behind: The case for modern Asian fonts
May is Asian Heritage Month - an opportunity for designers to take a closer look at what stereo "types" they are perpetuating in their work.
What do you hang onto when the floor drops out?
The uncertainty we are living through takes a toll. When the floor drops out, what do you hang onto? For most of us, the answer is stories.