From the ubiquity of online education and entertainment, to the host of other family-oriented activities that fill a city, the Toronto Public Library’s children’s department has never had stiffer competition for kids’ attention. Its brand needed a modern refresh, one that took into account not just the breadth of programming offered under the children’s banner, but that could work across a diverse array of spaces, both physical and digital.
On The Books
First we had to figure out why children and caregivers were unable to see the full breadth of the library’s offerings. We started with focus groups of parents and children, taking them through libraries to find out what they liked, what they didn’t, and what kept them from using the space.