Redeveloping a platform for customer conversions
Prep Doctors is a fast growing company providing dental equivalency training for dentists moving their practice to Canada.
They had just undergone a rebrand and needed to update their old website, which had numerous issues, including usability, content management, and design. As leaders in their industry, Prep Doctors needed to set themselves apart from their competition and demonstrate the elevated level of their services. Most importantly it needed to be much easier for dentists new to Canada to sign up for their exam prep services.
Using their new brand as a foundation, we set out to design and build a new site that was professional and user friendly. Our focus was on making the course information and sign up process as frictionless and informative as possible. We based our decisions on stakeholder interviews and technical research that helped us pick the right priorities and deliver value where it counted the most.
Using WordPress as a foundational Content Management System, we built a custom course booking system where customers can easily sign up for courses choosing the location, exam cycle, and timing that suits them.
- Technical Consultation
- UX Strategy
- UX Design
- Web Development