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Oceana Canada

Returning our oceans to health and abundance

Oceana Canada is an independent charity dedicated to restoring Canadian oceans to be as rich and healthy as they once were. As part of the largest global organization focused solely on ocean conservation, Oceana Canada works to bring attention to the most pressing issues facing our oceans, working with civil society, academics, fishers, Indigenous Peoples and the government to return Canada’s formerly vibrant oceans to health and abundance.

Artisanal fishing
Artisanal fishing in the Philippines | Photo credit: Oceana/Jenn Hueting

In 2018, Oceana Canada enlisted our support to plan and execute ongoing national media relations efforts to build their public profile, help spread the word about the importance of protecting our oceans, and to help amplify their lobbying and conservation work across Canada.  

North Atlantic right whale
A pair of North Atlantic right whales swimming near the ocean’s surface | Photo credit: Nick Hawkins

As we enter our fourth year working together, we have executed several national campaigns targeting English- and French-language media, as well as proactive and reactive media relations on issues and activities central to Oceana Canada’s mandate. Our work has helped establish deep relationships with media across Canada, all while amplifying their rallying cry to protect and restore our oceans.

North Atlantic right whales
A pair of North Atlantic right whales swimming near the ocean’s surface. There are only around 360 right whales left | Photo credit: Nick Hawkins

Our work since 2018:  

Fishing boat
Fishing vessel in Canada’s East coast | Photo credit: Jason van Bruggen

Since our work began, we have worked closely with Oceana to generate more than 2,400 stories and more than 480 million media impressions. Our work together in 2021 is well underway. 

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