Pilot PMR partnered with Western University to shape the strategic foundation for All In — the largest fundraising campaign in the university’s nearly 150-year history — with a goal of more than $1 billion to advance learning, research, and global impact.
Built around the idea of a grand collaboration for lasting change, the campaign calls on Western’s worldwide community of students, faculty, alumni, and partners to unite behind five pillars that reflect its shared purpose: from Future-Proofing Our Planet to Optimizing Health for All.
Working closely with Western’s internal brand and marketing teams, Pilot developed the campaign’s positioning, story, and overarching theme. The work builds on a previous collaboration defining Western’s institutional brand around individual purpose, collective impact — a platform that continues to guide how the university communicates today.
“This campaign is a seamless extension of Western’s brand — a community of ambitious, collaborative people who are deeply committed to making an impact in the world,” said Althea Blackburn-Evans, Chief Communications Officer, Western University. “From the start, Pilot helped us find a narrative that didn’t just ask for support, but called on our community to lead together. The result is both bold and grounded — a message worthy of Western and of the moment.”
Learn more about the campaign at allin.westernu.ca.