If you look closely enough, you will find that some of the most memorable stories ever told are the ones where you throw open the doors and reveal how something really works. Think Toto pulling down the curtain on the Wizard, and the Wizard explaining to Dorothy and her companions that they already possess what they have been seeking all along.
Here are two recent “curtain-raising” examples – one from a brand and one very personal. Take a peek behind “search” with Google’s Search Stories, which tells the stories of people, like Zack Matere, using search to accomplish amazing things in his life and the lives of others. And you’ll find it hard to keep it together hearing Anthony Griffith’s story of the man behind the comedian.
Pay attention to the story behind the curtain.