September is personal branding month at Pilot

Co-Pilot Story Series |


It’s long been talked about that personal brands play an integral role in our careers. Employers routinely scour the social profiles of prospective employees, and the online presence we create can often help make or break our career. Building your personal brand has become less of something that’s “nice to have” — it’s crossed over into the realm of the inescapable.

You can see that in the way it’s no longer just confined to our careers: it seeps into every aspect of our personal lives, affecting every area of how we live. Nowhere is this encroachment into our personal lives more evident than with the rise of online and mobile dating.

Dating has always involved a little bit of spit, polish and flattering angles, but now we need to capture who we are in six pictures, a couple sentences and our favourite emoji. In a world where we’ve never been more aware of how we present ourselves, it seems only natural that do the same when looking for a date, whether it’s for a lifetime or just a night. At the same time, there’s no world where dishonesty and a lack of authenticity have more dire consequences.

So what does all this mean?

With personal branding seemingly being thrust upon us at every turn, how do we craft an image that appeals to others while staying true to ourselves? Is that even the kind of question we should be asking ourselves? What lines do we draw between our personal brands and our personal lives? And what does it mean for businesses, brands, and organizations when everyone is aware that everybody is selling something?

These are the questions we’ll be exploring over the next month as we take a deep dive into personal branding. Stay tuned to our blog and our social networks for new insights and questions.

We’re also excited to announce that we’ll be hosting a Co-Pilot event all about personal branding. Our CoPilot for this event will be Kim Kardashian. Love her or hate her, the saturation of all things Kim K shows us just how powerful a strongly defined and heavily promoted personal brand can be. Here are the details:

Date: Thursday, September 21, 2017


Location: Pilot Offices– 250 The Esplanade, Courtyard Suite 107

There will be drinks and snacks! We’re excited to share that Toronto’s own Henderson Brewery is our beer sponsor for this event.

You can get your tickets here.

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