Caregiving is at the heart of our families and our communities, yet it is often overlooked in public policy. On behalf of the Canadian Centre for Caregiving Excellence, a program of the Azrieli Foundation, we developed a national advocacy campaign urging the federal government to adopt a new National Caregiving Strategy. With all creative and media buying handled by Pilot, the campaign inspired more than 30,000 Canadians to write directly to Ottawa — a powerful call for action.
Mobilizing a National Voice for Caregiving
