Designing Brand Stories That Stick
Let’s look at some examples that are intended to inspire you to pursue more stories, and less content, in your brand efforts.
Why Stories are Powerful in a Business Context
Stories are how we learn, connect and, ultimately, make decisions. Stories make us stop and think. They take time and emotional space – two of the world’s most precious brand resources.
Why Brands Need More Stories, Less Content
Stories are the foundation for brand strategy. They make us stop and think so before branding and marketing, companies need stories.