Putting a bow — and a card — on 2017
Celebrating a great year by leaving an indelible mark
John O’Leary on Exposure and Publicity
As part of our next Co-Pilot event, public affairs expert John O'Leary talks publicity and over exposure as part of a crisis management panel.
An open letter to whoever writes Peter MacKay’s emails
First of all, I’m sorry if you’re having a rough week. Writing for a public figure is difficult work that rarely receives attention unless things have gone badly.
The Canada Anti Spam Law: What you need to know
At Pilot, we’ve compiled a rundown of best practices in contending with 2014 Canada Anti Spam Law. Here’s what you need to know.
LGBT Rights and Marketing Toronto to the World
World Pride has helped in marketing Toronto to the world, especially as a turbulent year has affected the public perception of our city.
Pilot’s top marketing communications lessons from KPCB’s Internet Trends 2014
This summary of KPCB's Internet Trends reports has the top 5 lessons for marketing communications and advertising. By Lucy Leiderman.
Where Wren Studio’s “First Kiss” viral video went wrong
Recap the viral video success of Wren Studio and their "first kiss" after it amassed over 100 million views on Youtube with a $1,200 USD budget.
Smile, you’re in a Google ad for shared endorsements!
How to opt-out of Google ads using you to share endorsements based on your account activity.
Storyful, the world’s first social news agency
It isn’t about the money. $25 million isn’t chump change, but it’s not Facebook money either. It is, however, a strong vote of confidence in Storyful’s mission.
A Lesson from Neetzan Zimmerman in Going Viral
Neetzan Zimmerman has an internal human-interest algorithm and an eye for sharability—he knows what people will click on. Pilot PMR explores going viral.