Celebrating a great year by leaving an indelible mark
As part of our next Co-Pilot event, public affairs expert John O'Leary talks publicity and over exposure as part of a crisis management panel.
First of all, I’m sorry if you’re having a rough week. Writing for a public figure is difficult work that rarely receives attention unless things have gone badly.
At Pilot, we’ve compiled a rundown of best practices in contending with 2014 Canada Anti Spam Law. Here’s what you need to know.
World Pride has helped in marketing Toronto to the world, especially as a turbulent year has affected the public perception of our city.
This summary of KPCB's Internet Trends reports has the top 5 lessons for marketing communications and advertising. By Lucy Leiderman.
Recap the viral video success of Wren Studio and their "first kiss" after it amassed over 100 million views on Youtube with a $1,200 USD budget.
How to opt-out of Google ads using you to share endorsements based on your account activity.
It isn’t about the money. $25 million isn’t chump change, but it’s not Facebook money either. It is, however, a strong vote of confidence in Storyful’s mission.
Neetzan Zimmerman has an internal human-interest algorithm and an eye for sharability—he knows what people will click on. Pilot PMR explores going viral.