Don't Waste A Race! is research and design challenge to make running races more sustainable. Created in partnership with iRUN Magazine and Pollara Strategic Insights.
In the midst of designers attempts to thoroughly define what they do, we may be losing what's really important about design thinking: doing away with unnecessary layers, and getting to the substance of things
Celebrating a great year by leaving an indelible mark
We built a waste-free party on two wheels — and now we’d like to share it
We were sick of our 90s style high-gloss boardroom table. It was a little Gordon Gecko. It had coffee burns. It was tired. But it was also a perfectly serviceable piece of wood, over which we'd pitched ideas, entertained clients and eaten lunch, and it felt wrong to get rid of it.
The Design Thinkers conference is a great opportunity for designers who think. Pilot's design team attended the conference to learn, recharge and meet lots of people who wear very nice glasses and know their way around a drop cap.
At Pilot we've been intrigued by the story of colouring. We're story designers, which means we're interested in the mechanics of a trend, its origin, its arc, its reason for being. In the case of adult colouring, the story is simple.
Three advertising agency execs in Italy recently walked 200 kilometers to pitch a mobile accessories company their marketing idea—and they used that company’s chargers, selfie sticks, headphones and iPhone covers to document their journey and prepare their presentation.
Each week, Pilot brings you a roundup of the best—and occasionally the worst—examples of brand storytelling in the business.
The Grateful Dead, who have just wrapped up their final "Fare Thee Well" tour, encouraged fans to record shows and trade tapes, relying much more on live shows than selling albums. The constant concerts allowed Deadheads to connect with the band beyond the music.