Pilot is an independent brand consultancy founded in 2004. Our work turns challenges into points of transformation.

Brand

Your brand can be a catalyst not just for reputation, but for business performance. We help you redefine purpose and perception to lead in your category.

Opportunities and insights

Understanding where you are and what’s important, providing the clarity on where to go.

Brand strategy

Defining your purpose and how it comes to live through your story and actions.

Visual and verbal identity

Building your unique brand identity across logo, typography, language, motion, and more.

Rollout and governance

Go to market, build support intgernally and externally and manage your brand going forward.

Experience

Functionality isn’t enough to earn people's attention, you need to capture their imagination. We design powerful experiences rooted in quality, craft, and customer insights.

Digital strategy

Defining a vision and roadmap across touchpoints powered by data and human experience.

UX design

Prototyping and crafting cross-channel brand experiences that make meaningful connections.

Implementation

Building and collaborating to launch to market and measure success.

Design systems

Robust UI ecosystems that can ensure your brand easily scale to wherever it needs to be.

Communications

Making a meaningful connection is crucial. We develop focused messaging to expand brand reach and inspire action, inside and outside your organization.

Communications Design

Precision collateral and content that amplifies your brand message at every point.

Public and Media Relations

Build trust and influence in your market through earned media and public perception.

Campaigns

Reach targeted audiences and drive action and awareness with measurable results.

Internal Comms

Leadership and culture messaging that can unite teams and support your organization's mission.

Our integrated approach is designed to deliver lasting value for our clients.

Listen first

Immersive research and market understanding fuel everything we undertake.

No big reveals

Trusted insights and buy in from inside and outside can only be achieved with co-creation.

Solutions over services

Wherever possible, we’re working towards tangible impact. Let’s look at a prototype instead of a presentation.

Quality and craft

Great strategy deserves excellent execution with a deep understanding of your vision.

“In the end, a brand must deliver on its promise, and we feel that Pilot made that happen in a big way.”

Cherif Habib

CEO, Dialogue

“Their creative expertise was exceptional, resulting in a brand identity that truly captured the essence of my business.”

Marnie Madras

Founder, Rumbly

“I don’t think we could have picked a better partner to help chart our brand strategy, redesign and new website.”

Elizabeth Gladney

Head of Product Marketing, Practice Better

“Your expertise, creativity, insights, and talent were a big part of what made this project such a success.”

Ariel Siller

CEO, Canadian Children’s Literacy Foundation

Why we run a Farmer’s Market.

Tell us about your brand ambitions.