Traffix is a leading provider of transportation logistics, but when they approached Pilot to refresh their brand and online presence in 2014, they were more concerned with drawing people in than shipping goods out. After four decades at the top of their field, Traffix leadership hoped to better position the company as an attractive employer to top young talent. They asked us to help showcase logistics as a desirable career path for individuals who could help drive the company’s future success.
Pilot worked to develop a brand that communicates passion, ambition and technical strength – and highlights the individual employee abilities that have helped ensure the company’s remarkable accomplishments. We developed a “high performance” brand story that placed transportation logistics within the knowledge sector, while effectively satisfying the needs of its large and growing client base.