Brand Strategist


Alexa comes to her work as Pilot’s Brand Strategist after a life-long fascination with how humans form emotional connections to brands, as well as a knack for finding creative solutions to difficult problems.

She joined Pilot after working as a research analyst and account management intern at Rethink Toronto, where she conducted consumer behaviour & market research and supported some of the agency’s key accounts. Prior to that she worked as a strategy and communications intern at TD Bank.

Alexa holds a Bachelor’s Degree in Management and Organizational Studies from Western University with a Specialization in Consumer Behaviour and a Minor in Sociology. She also recently completed Miami Ad School’s creative strategy bootcamp. In her spare time, she enjoys trying new restaurants and keeping up with fashion, design, and pop culture trends.

Meet the rest of the team.