How smart brands use social media
Representatives of some of Canada’s socially smart brands will discuss and demonstrate how they use the networks that are right for them at Pilot PMR.
Online Media Relations for SEO Results
Learn how media relations campaigns online benefit from being released with SEO-friendly strategies in order to leverage online publishing for success.
What’s in a name? The public [relations] face of Pilot PMR
Read the story behind Pilot PMR - from public relations agency to creative strategy powerhouse. By Lucy Leiderman.
When did “Growth Hacking” become a thing in marketing?
Watch the evolution of the term known to many marketing experts: growth hacking, or how to gain audience and traction online. By Lucy Leiderman.
Combatting Banner Blindness: Native Advertising
With banner advertising being less effective and more expensive, read about the definition and uses of native advertising, as well as its evolution.
Is social media affecting brand loyalty?
In the age of the Internet, there is an abundance of choice and content. How is social media affecting brand loyalty and consumer behaviour? Read here.
Would you pay for Facebook?
Social media is changing the way we connect with brands. Many Canadians seek out their favourite brands on Facebook and Twitter, inviting them into a personal space otherwise filled with friends and family. Check