Representatives of some of Canada’s socially smart brands will discuss and demonstrate how they use the networks that are right for them at Pilot PMR.
Learn how media relations campaigns online benefit from being released with SEO-friendly strategies in order to leverage online publishing for success.
Read the story behind Pilot PMR - from public relations agency to creative strategy powerhouse. By Lucy Leiderman.
Watch the evolution of the term known to many marketing experts: growth hacking, or how to gain audience and traction online. By Lucy Leiderman.
With banner advertising being less effective and more expensive, read about the definition and uses of native advertising, as well as its evolution.
In the age of the Internet, there is an abundance of choice and content. How is social media affecting brand loyalty and consumer behaviour? Read here.
Social media is changing the way we connect with brands. Many Canadians seek out their favourite brands on Facebook and Twitter, inviting them into a personal space otherwise filled with friends and family. Check