Pilot’s top marketing communications lessons from KPCB’s Internet Trends 2014
This summary of KPCB's Internet Trends reports has the top 5 lessons for marketing communications and advertising. By Lucy Leiderman.
Can Happiness Be Found in 10 Million Tweets?
Why We Tweet
Pilot recently conducted a (seriously un-) scientific survey asking a cross-section the Twitterati--everyone from writers and mommy bloggers to politicians and farmers--why they log into Twitter.
Have Twitter, Will Travel
Picture This: The Ever Expanding Visual Web
From the beautiful to the curious, to all things vintage and to food, food and more food, the world has never been more accessible to us, even if it is at virtual arm’s length.
Twitter Etiquette: Fostering a Positive Brand Experience
As brands and agencies begin to believe in the value of social media, their interest in Twitter etiquette has also begun to rise. Learning how to use Twitter is invaluable; however, common courtesy continues to be more important than hashtag mastery or follower acquisition strategy.
Stepping Back From The Platform
Social media is everywhere. It holds out great promise for marketers. Who wouldn’t want direct access to customers all of the time?
Death of the social media guru
At Pilot PMR, we have watched with interest over the past few years as PR agencies inserted digital and social into their list of services – and into their traditional communication strategies.
Can Social Media Popularity Really Predict Stock Prices?
Is social media affecting brand loyalty?
In the age of the Internet, there is an abundance of choice and content. How is social media affecting brand loyalty and consumer behaviour? Read here.