This summary of KPCB's Internet Trends reports has the top 5 lessons for marketing communications and advertising. By Lucy Leiderman.
Pilot recently conducted a (seriously un-) scientific survey asking a cross-section the Twitterati--everyone from writers and mommy bloggers to politicians and farmers--why they log into Twitter.
From the beautiful to the curious, to all things vintage and to food, food and more food, the world has never been more accessible to us, even if it is at virtual arm’s length.
As brands and agencies begin to believe in the value of social media, their interest in Twitter etiquette has also begun to rise. Learning how to use Twitter is invaluable; however, common courtesy continues to be more important than hashtag mastery or follower acquisition strategy.
Social media is everywhere. It holds out great promise for marketers. Who wouldn’t want direct access to customers all of the time?
At Pilot PMR, we have watched with interest over the past few years as PR agencies inserted digital and social into their list of services – and into their traditional communication strategies.
In the age of the Internet, there is an abundance of choice and content. How is social media affecting brand loyalty and consumer behaviour? Read here.