From key messages to spokesperson training to a media plan, we've found that relationships are always at the core of media relations
In more lessons from the Web Summit 2014 in Dublin, Ireland, see how social media engagement is a key goal in achieving success and how to achieve it.
Learn how media relations campaigns online benefit from being released with SEO-friendly strategies in order to leverage online publishing for success.
With banner advertising being less effective and more expensive, read about the definition and uses of native advertising, as well as its evolution.
According to a recent survey conducted by the Canadian Council of Public Relations Firms (CCPRF), traditional earned media opinions are still by far the most influential in shaping Canadians’ purchasing decisions.
The truth is that Google searches, rolling deadlines, blogging, online video, Facebook, podcasting, Twitter – and shrinking newsrooms – are keeping journalists on their toes like never before.