What is media relations?
From key messages to spokesperson training to a media plan, we've found that relationships are always at the core of media relations
Lessons from the Summit: achieving engagement
In more lessons from the Web Summit 2014 in Dublin, Ireland, see how social media engagement is a key goal in achieving success and how to achieve it.
Online Media Relations for SEO Results
Learn how media relations campaigns online benefit from being released with SEO-friendly strategies in order to leverage online publishing for success.
Combatting Banner Blindness: Native Advertising
With banner advertising being less effective and more expensive, read about the definition and uses of native advertising, as well as its evolution.
Traditional media opinions still #1
According to a recent survey conducted by the Canadian Council of Public Relations Firms (CCPRF), traditional earned media opinions are still by far the most influential in shaping Canadians’ purchasing decisions.
Hyper-local…or just plain hyper
The truth is that Google searches, rolling deadlines, blogging, online video, Facebook, podcasting, Twitter – and shrinking newsrooms – are keeping journalists on their toes like never before.