From key messages to spokesperson training to a media plan, we've found that relationships are always at the core of media relations
Representatives of some of Canada’s socially smart brands will discuss and demonstrate how they use the networks that are right for them at Pilot PMR.
Learn how media relations campaigns online benefit from being released with SEO-friendly strategies in order to leverage online publishing for success.
Read the story behind Pilot PMR - from public relations agency to creative strategy powerhouse. By Lucy Leiderman.
Watch the evolution of the term known to many marketing experts: growth hacking, or how to gain audience and traction online. By Lucy Leiderman.
Recap the viral video success of Wren Studio and their "first kiss" after it amassed over 100 million views on Youtube with a $1,200 USD budget.
Before buying into a PR agency, figure out what you need to ask to make sure who you're working with is the best fit for you and your goals.
Twitter analytics can help you access much of the data that is amassed as millions of people interact with this and other social media. Learn how here.
With banner advertising being less effective and more expensive, read about the definition and uses of native advertising, as well as its evolution.