Pilot’s top marketing communications lessons from KPCB’s Internet Trends 2014
This summary of KPCB's Internet Trends reports has the top 5 lessons for marketing communications and advertising. By Lucy Leiderman.
Where Wren Studio’s “First Kiss” viral video went wrong
Recap the viral video success of Wren Studio and their "first kiss" after it amassed over 100 million views on Youtube with a $1,200 USD budget.
Combatting Banner Blindness: Native Advertising
With banner advertising being less effective and more expensive, read about the definition and uses of native advertising, as well as its evolution.
Luxury marketing could use a more human touch
Who owns the brand?
Iconic brands successfully build their creative collateral to bring immediate consumer recognition. The process takes extensive analysis, planning, research and consultation. Often, logos and creative themes are updated to remain fresh.
Earning your place
Is social media affecting brand loyalty?
In the age of the Internet, there is an abundance of choice and content. How is social media affecting brand loyalty and consumer behaviour? Read here.