We’re always learning in our work here at Pilot – and often these lessons have nothing to do with design or communications. Instead, they come from our diverse range of clients who represent an equally diverse range of industries and issues. Here are our top 10 discoveries for 2016:
Read the story behind Pilot PMR - from public relations agency to creative strategy powerhouse. By Lucy Leiderman.
Before buying into a PR agency, figure out what you need to ask to make sure who you're working with is the best fit for you and your goals.
Twitter analytics can help you access much of the data that is amassed as millions of people interact with this and other social media. Learn how here.
With banner advertising being less effective and more expensive, read about the definition and uses of native advertising, as well as its evolution.
To consumers, you are the company you keep. If that becomes a liability, study these marketing tactics designed for crisis communications.