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We Practice Story Design

Story Design is our approach to designing the single, motivating idea that defines how we meet your goals. It’s the core insight that informs all our strategic, branding, and design work. We call it story design because it marries strategic insights to narrative. We tell compelling stories that advance your business goals.

Branding

We have developed dozens of transformative brands for our clients — from city agencies to technology startups; from professional associations to public companies.

  • Brand story and positioning
  • Brand identity design
  • Stakeholder engagement and roll-out
  • Brand books and style guides

Working with some of the most promising science and technology startups in the world has inspired us to develop a lean approach to branding for startups. We call it The Minimum Viable Brand

Campaigns

Our campaign work is rooted in a multidisciplinary approach to moving people into action. Our experience ranges from new product/service launches to social issues; from customer engagement to political action.

  • Campaign strategy
  • Campaign creative
  • Campaign execution and measurement
  • Media planning and buying

Design Strategy

We bring design methodology and business strategy together to create meaningful insights for you. Our senior team has decades of experience developing strategies that build strong foundations for communications and creative development.

  • Growth strategies
  • Market positioning
  • Sector engagement
  • Thought leadership

Visual Design

Our award-winning designers produce elegant and effective solutions. Our work is informed by clear insights and a deep understanding of human behaviour.

  • Art direction and design
  • Corporate and campaign collateral
  • Publications and reports
  • Illustration and motion graphics

Websites and Digital Products

We build beautiful things that demand attention and inspire action. Everything from corporate websites and e-commerce, to campaign tools, to custom online experiences.

  • User experience design
  • Product strategy and development
  • Market, technical, and usability research
  • Content strategy and execution

Video

Beautiful, emotionally relevant stories that resonate with audiences. Our work includes everything from half-hour documentaries to broadcast commercials; from animated shareables to 3-second Snapchat ads.

  • Concepts and storyboarding
  • Direction
  • Production
  • Editing
  • Animation

Public Relations

We work with you to build reputation and reach, to influence public opinion and industry points of view, and to establish lasting relationships with media across North America. This work is essential to our clients’ competitiveness and ability to make an impact. 

  • Communications planning
  • Media relations and media training
  • Stakeholder communications
  • Event design
  • Issues management

Can we help?

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