Sarah Lazarovic

Creative Director

Sarah is an illustrator, designer, filmmaker, author and visual journalist who has worked for just about every outlet in Canada.

She founded local news blog,, and launched the website for CBC’s The Hour with George Stromboulopoulos. For five years she served as an editorial cartoonist for The Ottawa Citizen and Vancouver Sun. As a digital journalist, she filed live sketch reports from all sorts of events for Maclean’s magazine, and charted monthly news events for the National Post and the popular website, I Love Charts. As a filmmaker, she’s made two shorts for the National Film Board. Her work has been screened at festivals all over the world and on CBC’s Rough Cuts and Canadian Reflections.

Sarah holds an MA in Media Studies from The New School (NYC), as well as undergrad degrees from both Concordia and Florida State, and just completed a year as a Massey Fellow at the University of Toronto. Her first book, A Bunch of Pretty Things I Did Not 
Buy (Penguin Press, 2014), is a visual essay about consumerism and living with less. Sarah has taught in the online journalism program at Humber College.

Meet the rest of the team

Recent posts from Sarah:

Putting a bow — and a card — on 2017

| By Sarah Lazarovic

Every year, we exhaust a considerable bit of energy putting together our holiday card. The logic is simple — getting to make an actual physical thing to send to friends, clients, and colleagues is a …


Bikes and Bias

| By Sarah Lazarovic

Can a bunch of designers and creative types with greater than average bike knowledge draw a bike from memory?


They’re Boxy But They’re Good: The rise of the quadrilateral

| By Sarah Lazarovic

For a while the circle was ascendant… Everywhere you looked, there was a seal, stamp or oval of authenticity. Faux-vintage badges of credibility clogged up our feeds, invoking wax seals, weathered medallions and anything else that suggested …


Design Without Sludge

| By Sarah Lazarovic

In behavioural economics, Richard Thaler is as close as you can get to a superstar. He co-authored the now classic book Nudge. He packs lecture halls. He’s been in a movie with Selena Gomez, which he …


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