This playbook can help:
Build support. Get buy-in on why the work needs to be done, what goals it needs to achieve and how you’re going to get there together.
Collaborate with stakeholders. Plan the right conversations with the right people across your business to gather meaningful input and build trust in the process.
Manage risk. Ensure the time and energy invested in a brand exercise delivers the most value possible by equipping your team to support it long term.
Iterate and adapt. View a brand transformation as an ongoing process with success to measure and new insights to look out for.
