Patricia Lacroix

Designer

Patricia is a multi-disciplinary graphic designer from Toronto. Before joining Pilot PMR she worked as a freelance designer/art director and graphic communications assistant at the Canadian Observatory on Homelessness.

Throughout her career, she has focused on using the power of good design to draw interest to important social and humanitarian issues. At the COH she worked on projects designed to address homelessness with prominent non-profit leaders that included The Home Depot Canada Foundation (Orange Door Project), Impakt, Covenant House, United Way, A Way Home, The Mental Health Commission of Canada, and the Government of Canada. Through report design, communications campaigns, motion graphics and infographics, she worked to ensure that research focusing on the issue of homelessness in Canada was effectively mobilized.

She has also helped deliver workshops on knowledge mobilization at the Ontario Ministry of Education and spoken about the need to encourage design thinking in the academic world to share important research.

Patricia completed a Bachelor of Design from OCAD University. Her studies culminated in a thesis project that explored the evolving meanings of overused political graphics in a multimedia case study and short documentary film. Since then her interest has evolved to explore how visual signifiers and graphic design can effect change for social good.

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