Our expertise is Story Design

We are in the business of Story Design – a disciplined, repeatable process to problem-solving and brand building. Story Design is the intersection of design thinking (outcome) and narrative (engagement).

We achieve desired business and organizational outcomes by designing story-centred, client solutions that operate at the very core of the brand, product, or idea. The approach delivers broad organizational alignment around a solution that can be sustained over time.

Our approach enables us to deliver:



Some examples of clients
who have benefitted from our approach:

Shaping consumer behaviour


See how we helped Clover Leaf Seafoods change Canadian consumers’ view of the not so humble can of tuna.

Reaching a new audience


See how we are building a 20-something audience for financial literacy with FirstOntario Credit Union.

Enhancing brand influence


See how our partnership with TEDxToronto has supported its rise to top 10 status worldwide.

If you like what you see here, we'd love to help.

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