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They’re Boxy But They’re Good: The rise of the quadrilateral

| By Sarah Lazarovic

For a while the circle was ascendant… Everywhere you looked, there was a seal, stamp or oval of authenticity. Faux-vintage badges of credibility clogged up our feeds, invoking wax seals, weathered medallions and anything else that suggested …

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Design Without Sludge

| By Sarah Lazarovic

In behavioural economics, Richard Thaler is as close as you can get to a superstar. He co-authored the now classic book Nudge. He packs lecture halls. He’s been in a movie with Selena Gomez, which he …

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Why endings matter

| By Carol Toller

We invest a lot in hellos. The opening lines of a speech, the first few slides in a presentation deck, the let’s-get-to-know-each-other phase of a new client relationship all command the sort of meticulous planning …

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Pilot Gets Outside With The David Suzuki Foundation

| By Pilot PMR

At Pilot, we’re excited about the David Suzuki Foundation’s 30×30 nature challenge, and not just because our creative team made these amazing infographics to promote it. We love the idea of the challenge, which asks people …

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