Each week, Pilot brings you a roundup of the best—and occasionally the worst—examples of brand storytelling in the business.
The Grateful Dead, who have just wrapped up their final "Fare Thee Well" tour, encouraged fans to record shows and trade tapes, relying much more on live shows than selling albums. The constant concerts allowed Deadheads to connect with the band beyond the music.
Here are Pilot's top five lessons from the KPCB Internet Trends report in 2015.
These trademark design trends cover logos, symbols, monograms, emblems and other graphic devices. Read what's hot in 2014.
Read the story behind Pilot PMR - from public relations agency to creative strategy powerhouse. By Lucy Leiderman.
The agile process doesn't just have to be for software projects. Complex project management of all sorts can benefit from agile, including design.