How to Be a Great Agency Partner
I recently sat down with a few people on the corporate side, or the other half of the agency-client relationship, to chat about their experiences with the agencies they use now or have used in the past.
Is Your Content Going Places?
Three principles for creating content that is valuable, meaningful and shareable from Pilot PMR.
User-Generated Advertising: It’s Not Easy Letting Go
Although some brands have fully embraced user-generated advertising, many continue to go big or go home with budgets that lean heavily...
Game, Shmame. It’s All About the Ads, Baby!
You could say this year’s Super Bowl advertising mantra was to “hit ‘em everywhere.” Here are three knockouts:
Chief Culture Officer or DIY Culture Hacking?
Over the last few years, there has been a rise in corporations looking for and bringing in Chief Culture Officers. These are people described by BBH Labs as “having the ability to process massive amounts of data and spot crucial developments among an array of possibilities".
Brand Ubiquity: Keeping it Real
Today’s most successful brands are offering experiences, leaving lasting impressions and eliciting positive emotions and feelings at every possible consumer interaction.
The Product is the Message
Ads are everywhere. Even in today’s social media age, with all the platforms available out there, marketers continue to bombard consumers with advertising. They are a part of life – from ads plastered on the back of buses to interruptive banner ads on YouTube.