MLSE and Universal on smart social media
Pilot PMR welcomed Maple Leaf Sports and Entertainment and Universal Music to discuss brands using social media well.
Lessons from the Summit: brand publishing
The barriers of entry to publishing online have created an abundance of content but also tremendous opportunity for brands to engage in brand publishing.
Lessons from the Summit: achieving engagement
In more lessons from the Web Summit 2014 in Dublin, Ireland, see how social media engagement is a key goal in achieving success and how to achieve it.
Lessons from the Summit: Programmatic
Programmatic marketing and ad buying is probably the hottest buzz word in the industry, yet few truly understand its meaning and limitations.
Using wearable technolgy to market to your audience
See the best new ways to advertise and market to your audience using new wearables technology. By Lucy Leiderman.
How Men Should Deal With Women in the Workplace
Pilot PMR replies to LinkedIn influencer posts on differences between men and women in the workplace with an e-book. By Lucy Leiderman.
Pilot’s top marketing communications lessons from KPCB’s Internet Trends 2014
This summary of KPCB's Internet Trends reports has the top 5 lessons for marketing communications and advertising. By Lucy Leiderman.
What’s in a name? The public [relations] face of Pilot PMR
Read the story behind Pilot PMR - from public relations agency to creative strategy powerhouse. By Lucy Leiderman.
When did “Growth Hacking” become a thing in marketing?
Watch the evolution of the term known to many marketing experts: growth hacking, or how to gain audience and traction online. By Lucy Leiderman.
Where Wren Studio’s “First Kiss” viral video went wrong
Recap the viral video success of Wren Studio and their "first kiss" after it amassed over 100 million views on Youtube with a $1,200 USD budget.