Pilot PMR welcomed Maple Leaf Sports and Entertainment and Universal Music to discuss brands using social media well.
The barriers of entry to publishing online have created an abundance of content but also tremendous opportunity for brands to engage in brand publishing.
In more lessons from the Web Summit 2014 in Dublin, Ireland, see how social media engagement is a key goal in achieving success and how to achieve it.
Programmatic marketing and ad buying is probably the hottest buzz word in the industry, yet few truly understand its meaning and limitations.
See the best new ways to advertise and market to your audience using new wearables technology. By Lucy Leiderman.
Pilot PMR replies to LinkedIn influencer posts on differences between men and women in the workplace with an e-book. By Lucy Leiderman.
This summary of KPCB's Internet Trends reports has the top 5 lessons for marketing communications and advertising. By Lucy Leiderman.
Read the story behind Pilot PMR - from public relations agency to creative strategy powerhouse. By Lucy Leiderman.
Watch the evolution of the term known to many marketing experts: growth hacking, or how to gain audience and traction online. By Lucy Leiderman.
Recap the viral video success of Wren Studio and their "first kiss" after it amassed over 100 million views on Youtube with a $1,200 USD budget.