Conversation: Easier said than done
Is conversation really dead? Sometimes it sure feels like it. By the time I made the switch from journalism to PR in the late 90s, email had become the de facto tool for virtually every 9-to-5 transaction.
Robot Journalist: The Monkey in the Machine
Pilot PMR's Alex Mangiola explores narrative technology, which is changing the way some newsrooms create customized content.
Viral content and Nostalgia: Why Vintage, Retro And The Good Old Days Are Here To Stay
Viral content and nostalgia marketing paints the past with a fresh veneer, and gets us to stand up and take notice. See how to apply this to your campaign.
In the Digital Age, the Medium Is the Muse
The writer, artist, and technologist James Bridle has been documenting the notion through a series of talks and an ongoing project best captured through the New Aesthetic blog.
Occupy This Message
. Even before it went away, marketing and PR types were busy musing that it was the lack of clarity behind the movement’s message that was to blame for its looming demise.
Picture This: The Ever Expanding Visual Web
From the beautiful to the curious, to all things vintage and to food, food and more food, the world has never been more accessible to us, even if it is at virtual arm’s length.
Journalism’s new social frontier
These are interesting times for journalism. Earlier this year Tumblr started hiring serious writers and editors to cover its nearly 70 million blogs. The result is Storyboard, a fascinating collection of features highlighting Tumblr creators and their work.
Death of the social media guru
At Pilot PMR, we have watched with interest over the past few years as PR agencies inserted digital and social into their list of services – and into their traditional communication strategies.
Traditional media opinions still #1
According to a recent survey conducted by the Canadian Council of Public Relations Firms (CCPRF), traditional earned media opinions are still by far the most influential in shaping Canadians’ purchasing decisions.
Sharing the world’s visual language
When L.A.-based designer Edward Boatman was studying design in college, he began drawing simple sketches of ordinary objects like cranes, trains and trees. He referred to these sketches as “nouns” since all the drawings represented a person, place or thing.