Building your personal brand has become less of something that’s “nice to have” — it’s crossed over into the realm of the inescapable.
Toronto's going to need much bigger thinking on the part of city leaders if it's going to use its strength to build a better city
For many, 2016 felt like a cranky relative that overstayed their welcome. Goodbye. No need to call us, we’ll call you. That’s not to say that it was all bad, but the fact that there was a GoFundMe.com page to protect Betty White from 2016 shows how things were getting out of hand.
We’re always learning in our work here at Pilot – and often these lessons have nothing to do with design or communications. Instead, they come from our diverse range of clients who represent an equally diverse range of industries and issues. Here are our top 10 discoveries for 2016:
To mark Canada Day 2016, we've compiled a list of eight Canadian brands facing opportunities -- or challenges -- that brand marketers can learn from
Pixar Animation Studios knows how to tell a great story that resonates with audiences. Here's what films like Finding Dory teach us about great brand storytelling.
For a while, circles dominated logo design. But now we're seeing the rise of the quadrilateral as design swings back toward plain old text-based truthiness.
On the design-led side of sludge, there are fussy flourishes that get in the way of good communication, things that look cool but complicate comprehension.
Everyone knows that first impressions matter in speeches, presentations and client relationships. But endings matter even more. Here's why